As markets move away from artificial ingredients, all-natural brands are becoming easier to market, and take higher market share, which makes DiNatura especially attractive and marketable.
DiNatura Clay & Rice face mask is a completely natural product. For cleansing purposes, its formula relies on natural kaolin clay, which is enriched with rice, a common ingredient in the beauty rituals of Japanese women. It comes in a form of a powder, which should be mixed with water before every application. White clay is a mild clay, which makes this mask is suitable for all skin types, even the sensitive one.
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